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New Media: A new platform for fashion industry
Nicolae Pasecinic
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New Media is a catch term of the 21st Century. Very broadly, new media is something related to the internet and the interplay among technology, images, and sound. It is about making things digital, and has characteristics of being manipulated, networkable, dense, compressible and interactive.
The internet is one of the forms of new media which we use extensively. We say humans are social animals. We now say humans are digital animals. We tweet, re-tweet, share, post, upload, comment, like, follow and update 24/7.
For us, being social means going digital in the world of Facebook, Twitter, Instagram, Pinterest, YouTube, Tumblr and LinkedIn which are the most commonly used social media networks. Not only is our social life getting digitalised, our entire lifestyle is also getting progressively influenced by the internet.
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